The concept behind this project was to create an underwater environment existing parallel to the everyday street-life. The pictures present a combination of visual elegance, danger and people living on the edge. One image in particular - Shark Riding, 1993 - gained worldwide recognition. It shows an underwater city slicker riding a 17-foot long shark; no computer manipulation has been used to create this picture. ‘The Under Water Project’ was realized for Levi’s.